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Research papers

Problems of quota definition for non-random surveys (French)

The first part of this paper attempts to enumerate the problems which face the sampling practitioner when he has to select the criteria typifying non-random populations samples. His choice is made in the light of the aims of the survey concerned and...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Marc Deroo
Company: KANTAR TNS Malaysia
October 1, 1973
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Citation

Deroo, M. (1973a, October 01). Problems of quota definition for non-random surveys (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/problems-of-quota-definition-for-non-random-surveys-french-


Research papers

Direct interviewing versus postal questionnaires (French)

The title of this paper should not raise too many hopes: our experience of this problem, despite the large number of investigations made, is not varied, comprehensive or long enough to enable a final answer to a question where many factors are...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Jean-Louis Laborie
Company: KANTAR TNS Malaysia
October 1, 1973
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Citation

Laborie, J. (1973a, October 01). Direct interviewing versus postal questionnaires (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/direct-interviewing-versus-postal-questionnaires-french-


Research papers

Marketing planning in a Western company of a multinational type (French)

This paper is based on the observation of the way several European Companies operate; these Companies manufacture and market consumer goods and belong to a large international Concern. Their relatively homogeneous operating methods, in spite of the...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: P. Pigenet
September 1, 1973
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Citation

Pigenet, P. (1973a, September 01). Marketing planning in a Western company of a multinational type (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-planning-in-a-western-company-of-a-multinational-type-french-


Research papers

Agricultural planning and opinion surveys (French)

Amongst the most urgent and difficult problems to be solved today, without any doubt, is that of agricultural development and the success of planning in this field. The series of surveys that we have carried out for the last several years to evaluate...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Michel Hoffmann
September 1, 1973
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Citation

Hoffmann, M. (1973a, September 01). Agricultural planning and opinion surveys (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/agricultural-planning-and-opinion-surveys-french-


Research papers

Conclusions derived from the session on: Framing of questionnaires and techniques of data collection (French)

The papers presented during this session used a large number of concrete examples to analyse the techniques of framing questionnaires and made specific recommendations intended for the experts. It might be of advantage to continue with a...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Jacques Durand
June 15, 1973
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Citation

Durand, J. (1973a, June 15). Conclusions derived from the session on: Framing of questionnaires and techniques of data collection (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/conclusions-derived-from-the-session-on-framing-of-questionnaires-and-techniques-of-data-collection-french-


Research papers

Marketing research in Western European capitalistic countries (French)

This paper tries to make a sketch of the general frame in which Marketing Research operates, and draw some conclusions on its means, possibilities and difficulties. The tendencies which are nowadays in development in Europe are then succinctly...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Jean S. Sugdury
June 15, 1973
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Citation

Sugdury, J. S. (1973a, June 15). Marketing research in Western European capitalistic countries (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-research-in-western-european-capitalistic-countries-french-


Research papers

1971 present state of marketing in French firms (French)

Effective integration of techniques, marketing consultant's responsibility, firms' expectations in coming years: this evaluation is the outcome of a survey carried out in 1971 by GMV among a hundred or so French firms of varying sizes and activities.

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. Giroire
September 1, 1972
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Citation

Giroire, J. (1972a, September 01). 1971 present state of marketing in French firms (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/bilan-1971-du-marketing-dans-les-entreprises-francaises


Research papers

The machines to sell progress faster than the machines to produce(French)

Between 1960 and 1972, the retail trade in France has recorded a drastic evolution: the small retail trades have been disappearing at a speed of 5000 per year, replaced at first by supermarkets and later by hypermarkets. How will this evolution be...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: C. Waret, M. Ungureanu
September 1, 1972
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Citation

Waret and Ungureanu (1972a, September 01). The machines to sell progress faster than the machines to produce(French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-machines-to-sell-progress-faster-than-the-machines-to-produce-french-


Research papers

The distributor: Partner or customer? (French)

From investigation of a specific case, the changes in relations between the firm Manufacture Metallurgique de Tournus and the distribution trade, the paper will try to show that most of these complaints can be traced back to discrepancies between : -...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: M. Philippe
June 15, 1972
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Citation

Philippe, M. (1972a, June 15). The distributor: Partner or customer? (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-distributor-partner-or-customer-french-